Toyota TRD Matrix; win on sunday, sell on monday.

Byline: Andrew Luu Toyota blends the track with the street "Toyota wants to make its cars more popular with aftermarket tuners,'' says Toyota Racing Development senior sales manager Gary Boler. That seems to be the ambition of every automaker nowadays. Just look at Dodge and Saturn: They can't ignore what this enthusiasm has done for companies like Honda.

In the end, it simply sells cars. Lots of them. How does Toyota hope to achieve that? We asked that question and Boler answered with a souped-up Toyota Matrix that started life as a base 130-hp model. Not exactly what ...

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