Designing for the Sexes.(Column)(new cae designs for women)
AutoWeek, April, 2004
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Byline: Dutch Mandel Volvo eased one out at the Geneva motor show last month when the firm unveiled the YCC. It did not go unnoticed. YCC, for Your Concept Car, was an experiment that afforded a band of women the chance to design a car "targeting the most demanding premium customer-the independent, professional woman.'' American expert on female consumer patterns Marti Barletta helped female Volvo executives formulate and incubate YCC.
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Barletta said something my wife has been telling me for years: "If you meet the expectations of women, you exceed the expectations of ...
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