(ANOTHER) ONE FOR THE KIDS; Toyota's youth division adds a third model.(News)
AutoWeek, June, 2004 by Raynal, Wes
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Byline: WES RAYNAL First, a refresher: Toyota launched the Scion division two years ago, wanting to bring young buyers into the fold. Scion offers two inexpensive cars aimed at the youth market, the xA and xB (AW, April 28, 2003). Then Scion offers a slew of stuff with which to modify these cars, or in Scion-speak, "personalize'' them, something Gen-Yers love to do.
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You can get wheel/tire packages and superchargers and interior doodads and body kits, 40-some accessories in all. The idea behind Scion is to suck 'em in young to the inexpensive line, graduate to Toyota, and wind ...
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