One Louder.(Column)

Byline: Richard S. Chang There's a classic scene in the mockumentary This Is Spinal Tap, where the band's lead guitar player, Nigel Tufnel, is showing off his amp. He points out that all of the knobs go up to 11, instead of the usual 10. He explains, "What we do is, if we need that extra push over the cliff, know what we do? Eleven.

Exactly. One louder.'' The interviewer responds, "Why don't you just make 10 louder and make 10 be the top number?'' A logical question, to which the guitarist has no real response. This inability to simplify also affects car companies. ...

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