Nissan tones down second-gen Xterra ute.(News)
AutoWeek, January, 2005 by Gritzinger, Bob
 | Content provided in partnership with |  |
Byline: BOB GRITZINGER "Yellow.'' That was the first response Nissan exec Eric Martin elicited from a group of California college students when he asked what one word came to mind when he said "Xterra.'' The college kids also said "real,'' which Nissan marketers took to mean "authentic,'' and "rock 'n' roll,'' which was offered up by a student who clearly either thinks rock 'n' roll is one word or doesn't do well on tests that require following directions.
- Most Popular Articles in Autos
- Service Slants
- 2007 utility vehicle buyer's guide: Side-By-Sides are popular; here's who ...
- Transmission considerations: beyond the manual gearbox
- Buell Motorcycle engineering, innovation, & dedication: in an industry ...
- 100 + 10: America's oldest automotive magazine celebrates its 110th year ...
- More »
Whatever. What's important in all this is that Nissan's first-generation entry-level Swiss Army ...
Read the rest of this article with a Free Trial at HighBeam Research.Find Research Guides for:
Find Featured Titles for: News
Most Popular Articles in Autos
- Service Slants
- 2007 utility vehicle buyer's guide: Side-By-Sides are popular; here's who ...
- Transmission considerations: beyond the manual gearbox
- Buell Motorcycle engineering, innovation, & dedication: in an industry ...
- 100 + 10: America's oldest automotive magazine celebrates its 110th year ...
- More »