Fast Poll.(News)(Honda Motor Company Ltd.)(Brief Article)
AutoWeek, February, 2005
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Respondents believe the Honda Ridgeline will be a contender in the market but will not win over purists. Hard-core pickup owners won't be swayed, but the Ridgeline is its own beast. Instead of targeting the truck market head-on, Honda is aiming at the fringe of the segment. The Ridgeline will find success by being fun, quirky and utilitarian.
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Elaine Bothe, Portland, Ore. Legions of repeat Honda customers will buy a Ridgeline. However, anyone looking for a real truck will not. It's a suburban vehicle, not intended for heavy use, with the exception of hauling a jet ski or two. ...
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