MISSING THE MARK.(Escape Roads)
AutoWeek, February, 2005 by Brierley, Brooks
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Byline: BROOKS BRIERLEY Ford's plans for a new line of cars named in honor of Henry Ford's son Edsel were announced in February 1957. Edsel was to be a second Ford Motor Co. brand to win customers away from General Motors' highly successful Buick-Oldsmobile-Pontiac trio. Promotion began that summer with "peekaboo'' ads- showing just part of the new car-appearing in Life magazine.
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The car was officially introduced in September, as a 1958 model. Eighteen variants, including five station wagons, were offered in four series with the largest engine a 345-hp V8. Prices ranged ...
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Most Popular Articles in Autos
- Service Slants
- 2007 utility vehicle buyer's guide: Side-By-Sides are popular; here's who ...
- Transmission considerations: beyond the manual gearbox
- Buell Motorcycle engineering, innovation, & dedication: in an industry ...
- 100 + 10: America's oldest automotive magazine celebrates its 110th year ...
- More »