CLASS WAR; With Sebring right around the corner, the ALMS defends its pricey prototypes.(Motorsports)(American Le Mans Series)
AutoWeek, March, 2005 by Lyons, Pete
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Byline: PETE LYONS Dumbing-down race cars is the rage these days, as sanctioning bodies adopt more of NASCAR's successful business plan. Even Formula One-where high technology has long been a chief selling point-is trying to make its machines slower and cheaper. Standing stalwart against this tide is Scott Atherton of the American Le Mans Series.
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"I like our positioning,'' says the ALMS president and CEO. "We're not trying to be NASCAR... It would be the equivalent of Nordstrom's trying to be a mass merchandiser.'' Atherton asserts that the ALMS's upscale ...
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