THE MISSING LINK.(automobiles)(Iso-Thermo)
AutoWeek, April, 2005 by Katz, John F.
Byline: JOHN F. KATZ "Many people drive cars,'' read the brochure, "but fastidious people prefer a BMW.'' Though devastated by Germany's War, BMW managed to launch some fairly fastidious cars in the 1950s, notably the "baroque angel'' 501 and 502 sedans, the sumptuous 503 coupe, and the exotic 507 roadster.
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Meanwhile, motorcycle production provided much-needed revenue. But when bike sales began to sag mid-decade, BMW started searching for another volume product. Salvation arrived from an unlikely source: Iso-Thermo, an Italian maker of heating and refrigeration ...
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