RETOOLING GM'S BESTSELLER; Chevy touts more for less in the next Impala.(News)
AutoWeek, September, 2005
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Byline: ANDREW LUU Of all the trim levels available for the 2006 Chevrolet Impala, the first car sold to a customer was a top-of-the-line V8-powered SS. Sounds like something a diehard Chevy fan would buy, doesn't it? Actually, the customer is an Orthodox priest, and like many Chevy buyers, he is loyal to the brand.
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Believing he survived a serious accident in his previous Impala SS due to the car's safety, this priest swore right then and there he would buy another Chevy. For a long time Chevy could count on such loyalty-something akin to home-field advantage-to help it sell ...
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