More Power Means More Business; Manufacturers and analysts agree-Halo cars sell more than just halos.

It works for Mopar and it works for Ford: Put a halo car into your lineup and sell more cars throughout the lineup. "I'm here to tell you it's a fact,'' said Steve Bruyn, CEO of Foresight Research, addressing the AutoWeek & Automotive News Specialty Vehicle Forum at the Specialty Equipment Market Association convention.

"You invest in a program of SRT4s to sell Neons, and in SRT10s to sell trucks.'' Bruyn used the SVT Lightning as an example. While Ford sold just 5000 Lightning performance pickups in Bruyn's targeted sales period, the truck's presence in the lineup ...

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