KNOCK IT OFF; WHEN IT COMES TO WHEELS, IMITATION IS THE MOST SINCERE FORM OF MARKETING.
AutoWeek, December, 2005 by Chang, Richard S.
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Byline: RICHARD S. CHANG "If we go to the wheel section, I can probably point out 16 companies that are knocking off our products,'' Eddie Lee says matter-of-factly. Lee, the motorsports manager for Mackin Industries, the United States distributor of Rays Engineering wheels, was doing double duty as booth security at last month's Specialty Equipment Market Association show in Las Vegas.
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"We have a general policy that people are not allowed to take pictures of our products,'' Lee explains. "I've kicked several people out of the booth already.'' Shows like ...
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