IS THERE AN ECHO IN HERE? Toyota unveils its latest economy car.(News)
AutoWeek, January, 2006
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Byline: MAC MORRISON Toyota's Echo econocan never lived up to expectations. Toyota hoped it would help crack the American youth market, to the tune of 50,000 per year, but Echo came close to that number only once. Worse, it wasn't Gen Y that accounted for those nearly 49,000 sales in 2000.
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Four years later, Toyota's Scion division sold 100,000 vehicles, while just 3900 people, apparently caught in a common sense worm hole, chose Echo. Through Nov. '05, 144,000 trendsetters (as Toyota is fond of labeling them) drove Scions off dealer lots, and Echo sales shrank to almost nothing. ...
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