Pitchmen on the High Banks.(Column)

Byline: Rich Ceppos America's two biggest sports staged their super bowls in the month of February, and we have a winner. NASCAR vs. the NFL. The Daytona 500 vs. the pigskin classic. But not the game. Not the race. The ads. Everyone knows half the reason for watching the Super Bowl is the ads.

Now you can say the same about the Daytona 500. Before the tire smoke, debris cloud and driver animosity had settled from the big race, one thing was clear: Look out, NFL. Why? Because this year's Super Bowl ads were a disappointment. The ads during the Daytona 500, by comparison, ...

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