SHE'S GONNA BLOW! 2007 Dodge Nitro fuels brand expansion.(News)
AutoWeek, October, 2006
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Byline: MARK VAUGHN Even in these times of declining sport/utility vehicle sales, the big profits are still in SUVs. The problem for Dodge was that it had only one SUV, the Durango, even though the SUV boom had long since boomed and was well into busting. Well, it turns out you can do what's called "platform sharing,'' see, where you take an existing vehicle and with a couple of adjustments here and there, you get a whole new SUV for pennies on the dollar.
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Who knew? Sure, Dodge seemed a little slow to realize this, especially because its competitors have, like, six or so ...
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Most Popular Articles in Autos
- Service Slants
- 2007 utility vehicle buyer's guide: Side-By-Sides are popular; here's who ...
- Transmission considerations: beyond the manual gearbox
- Buell Motorcycle engineering, innovation, & dedication: in an industry ...
- 100 + 10: America's oldest automotive magazine celebrates its 110th year ...
- More »