The Expansion of Porsche-ness.(Column)
AutoWeek, October, 2006
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Byline: Steve Thompson It has long been understood in the manufacturing world that those who make, propose, but those who buy, dispose. Among the many consequences is that some manufacturers are so successful with a vehicle that subsequent offerings by the carmaker are inevitably and often unfairly compared with the iconic machine, to the detriment of the manufacturer's marketing flexibility.
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The marque comes to signify something to people who cement its image in society. Thus, when the offerings of the carmaker are significantly different from the iconic vehicle, true believers ...
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- Buell Motorcycle engineering, innovation, & dedication: in an industry ...
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