Ironing Out the Car Biz Problems.(Column)
AutoWeek, January, 2007
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Byline: Dutch Mandel I became a better automotive journalist. It wasn't that I spent time up to my elbows in bearing grease, or reviewed grammar work sheets. I did neither. I did read Branding Iron, a book whose subtitle is Branding Lessons from the Meltdown of the U.S. Auto Industry. Let's just say it should be on the nightstand of every automotive journalist, every business writer, every marketing executive and every advertising wonk extant.
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It should be something politicians and residents of California, Michigan, Japan and Stuttgart must read. And considering how the Chinese ...
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Most Popular Articles in Autos
- Service Slants
- 2007 utility vehicle buyer's guide: Side-By-Sides are popular; here's who ...
- Transmission considerations: beyond the manual gearbox
- Buell Motorcycle engineering, innovation, & dedication: in an industry ...
- 100 + 10: America's oldest automotive magazine celebrates its 110th year ...
- More »