Grokking New-Age Luxury.(forecast of luxury cars market)(Column)
AutoWeek, February, 2008 by Thompson, Steve
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Byline: Steve Thompson
Speaking at this year's Automotive News World Congress, Scott Keogh, Audi of America's chief of marketing, said that Audi henceforth would try to embody "new-age values coming mostly from the West Coast.'' In addition to the presumably old-age values "traditionally grounded in Europe,'' this "new luxury'' would be generated by innovation and design to create "a more casual attitude, a sense of Zen and spirit and those types of things.''
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As a longtime Left Coaster, I wonder which "types of things'' from these climes might make ...
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