CROSS ON OVER, THE MARKET'S FINE; The new Chrysler makes a promising seller.(News)
AutoWeek, February, 2008
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Byline: MARK VAUGHN
Now that it's out on its own again, what Chrysler needs most is to make money. Carmakers might get good ink and keep web forums buzzing with sexy, fantastic performers such as the Dodge Viper and the Dodge Demon (well, the Viper, anyway), but what brings in the cash are these things: midsize crossover/utility vehicles.
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It used to be that full-size pickups and midsize sedans brought in all the cash, and they still bring in lots of it, but the future of big, big sales surely will include this relatively new invention, the crossover. It performs all of the ...
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