A Learning Experience; Sampling two new Audis on the track.(NEWS)

AutoWeek, November, 2009

Byline: ROGER HART

AS AUDI CONTINUES ITS new-product assault14 new or freshened models in 24 monthsin an attempt to strengthen its toehold in the U.S. luxury-car market against the likes of BMW, Lexus and Mercedes-Benz, it has developed a driver-training program in California that right now is a pole sitter.

Having a driving school is not unique to Audi. BMW has long hosted a school at its South Carolina facility, and Mercedes is bringing its highly touted AMG program to the States (see page 35 ). Porsche also has a well-thought-of driver-training program.

What sets Audi Sportscar Experience apart, for now, is its permanent home at Infineon Raceway in Sonoma, Calif. Audi Forum Sonomaa glass-and-steel structure near the track's pit exit...

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