Area firms put ad campaigns in flux From Motorola to Allstate, goal is a unified message.(Business)

0 Comments | Daily Herald (Arlington Heights, IL), November, 2000 | by Comerford, Mike

Byline: Mike Comerford Daily Herald Business Writer Quick, what do you think of when you think of McDonald's, Motorola or Allstate? Whatever it is, some of the area's largest corporations want to change that and change it fast. Like many of the area's top corporations, they are undergoing major changes aimed at reinventing themselves and the way they are perceived.

Major advertising campaigns are in the works as area firms chase rapidly-changing markets and dump old ad ideas like a grade school crush. The latest example is Andersen Consulting, with its considerable operations in Northbrook and Schaumburg. The ink barely dry from its divorce last summer from Chicago-based Arthur Andersen, it has renamed itself Accenture and last week unveiled a new...