IKEA, Klugman make an 'odd couple' Hundreds gather to attend promotion.(News)

0 Comments | Daily Herald (Arlington Heights, IL), March, 2001 | by Korecki, Natasha

Byline: Natasha Korecki Daily Herald Staff Writer If you are organized, you're likely to be one of the first 100 people standing in line at IKEA this morning, birth certificate in hand, waiting for your free bookcase. Everyone else who wanted to take part in IKEA's promotional game might still be digging for their birth certificates.

Officials at the IKEA furniture store in Schaumburg set out this week with a madcap campaign to publicize their wares, including having an airplane fly over traffic Wednesday pulling the answer to the question of what the first 100 customers had to bring in today to get a free bookcase. About 350 people also showed up at the store's tent party Wednesday where Jack Klugman was signing autographs. IKEA officials roped the...

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