Prime time for prom dress shopping.(Business)

Daily Herald (Arlington Heights, IL), April, 2003 by Mikus, Kim

Byline: Kim Mikus Daily Herald Business Writer While little girls are shopping for Easter dresses now, it's prom dresses that high school students are trying on for size. "Now is the time to shop for prom," said Mechelle Kim, who opened a new store at Woodfield Center just in time for the busy season.

Kim expanded Total Wedding from Glenview to the Schaumburg mall. She offers a mix of prom and wedding dresses. High school proms usually start at the end of April and run through early June. Kim is finding that most shoppers spend between $120 and $200 on their dress ...