Ford F-150 takes aim at new full-size competitors.(Auto Plus)(Nuts & bolts)

0 Comments | Daily Herald (Arlington Heights, IL), July, 2003

Byline: Dave Boe To say Ford Motor Company has a lot riding on the newly redesigned 2004 F-150 pickup would be an understatement. The F-150 pickup is a key component and volume leader of Ford's full-size F-Series truck line that also includes the heavy duty, consumer-oriented F-250 F-350 pickups plus commercially-skewed F- 450 F-550, F-650 and F-750 varieties.

The F-Series was introduced in 1948 as the first all-new post World-War II line of vehicles from Ford. Most importantly, F-Series has been the best-selling vehicle in the United States for the past 21 consecutive years. The F-Series accounts for an astonishing 23 percent of Ford Motor Company's total U.S. sales, contributing mightily to the bottom line. Ford's financial picture has been bruised...