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Lessons can be learned from huge gaffs.(Business)(Business books)

Daily Herald (Arlington Heights, IL),  March, 2004  

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Byline: Jim Pawlak "Bamboozled at the Revolution - How Big Media Lost Billions in the Battle for the Internet" by John Montavalli, $15. The lesson of how greed clouds vision and affects decisions is the real message of "Bamboozled." It's a cautionary tale of how an industry fell victim to its own hype.

Media company management forgot that "if it's sounds too good to be true, it isn't true." While Montavalli shines the light at the end of the tunnel on the dot-com frenzy (1995-2001), one could easily substitute conglomerates (1970s), leveraged ...

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