NBC flinches in Thursday-night battle.(Suburban Living)(TV & Radio)

0 Comments | Daily Herald (Arlington Heights, IL), March, 2004

Byline: Ted Cox Video might not have succeeded in killing the radio star 20 years ago, but at this point reality has all but murdered "Must-See TV" - and NBC is complicit in the death of its own pet Thursday franchise. In a panicky corporate error that borders on No. 1 Coca-Cola introducing New Coke in a bid to fend off No.

2 Pepsi, NBC Entertainment President Jeff Zucker recently sided with Donald Trump and "The Apprentice" in a bid to fend off CBS and "Survivor." In the process, he sold out 20 years of "Must-See TV" dominance. Yet first a little context. NBC has owned Thursday nights for more than 20 years, going back to the heyday of "Cheers" and "Hill Street Blues." Over the decades, "The Cosby Show" fended off the challenge of Fox's upstart "The...