Pirates take risks and put thought into every endeavor.(Business)(Business books)
Daily Herald (Arlington Heights, IL), February, 2005
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Byline: Jim Pawlak "The Pirate Inside" by Adam Morgan, John Wiley & Sons, $29.95. This is more than a book about branding; it's about the powerful contagion of individual mindset. Morgan's pirate intrapreneur embraces risk, thrives on challenge, change and creativity and manages "Brand YOU" - all within the context of pushing organizational achievement.
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While Morgan takes a marketing slant, pirates can exist in all departments. The downside of being a pirate? Walking the unemployment plank. Is it worth the risk? To the intrapreneur, yes. The pirate ...
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