Best communicators speak clearly, in their own words.(Business)(Business books)
Daily Herald (Arlington Heights, IL), June, 2005
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Byline: Jim Pawlak "10 Simple Secrets of The World's Greatest Business Communicators" by Carmine Gallo, Sourcebooks, Inc., $22.95. In today's busy business world, executive speechwriting and presentations are often delegated to the communications department. That violates Secret 1: Passion.
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If the message is important, it should be delivered in the speaker's own words. The executive's words convey personal passion that a communications department can't. I can't imagine what the Gettysburg Address would have been like if Lincoln had someone on his staff write it. ...
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