Magazine targets busy female shoppers.(Business)(Around the malls)

0 Comments | Daily Herald (Arlington Heights, IL), August, 2006

Byline: Kim Mikus A new magazine hitting newsstands caters to the time-strapped female shopper. ShopSmart gives practical advice on a variety of topics from how to pick a killer paint color to choosing the best closet organizing system. The bright, easy to read magazine is a sister publication of Consumer Reports.

Consumer Union in Yonkers, N.Y., publishes both. Geared toward women 30 and over, ShopSmart gives a wide range of advice - from the terms you'll need to know when shopping for a mattress to how many chocolate chip cookies a treadmill burns per hour. You'll also learn how to buy a treadmill and which one is best. A major difference in the women-oriented magazine is there are no charts with little black circles and ratings as seen in Consumer...