Jimmy Dean delivers 'good news' with your breakfast sausage.(Business)(e-buzz)

0 Comments | Daily Herald (Arlington Heights, IL), November, 2006

Byline: Anna Marie Kukec Hard to wake up in the morning? Downers Grove-based Sara Lee Food & Beverage, which owns Jimmy Dean, wants you to rise and shine. Be happy. So happy, you will, of course, eat more sausage for breakfast. OK, so what's breakfast sausage have to do with technology? And being happy? Jimmy Dean's latest marketing campaign for a "Happy Breakfast," is going high-tech.

First, Jimmy Dean's commercials with the Sun, Moon and Cloud characters in quirky situations are available as Webisodes, two- minute video episodes, that can be downloaded for free at www.Macys.com. The holding company for Bloomingdale's and Macy's department stores aims to cultivate Web sales as an additional revenue stream. But he didn't see the Web taking away from...