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Detroit Free Press Paul Lienert Column. (Originated from Detroit Free Press)
Knight Ridder/Tribune Business News, July, 1993 by Lienert, Paul
Jul. 15--HONDA GOES AFTER GENERATION X WITH ITS REDESIGNED '94 INTEGRA: Jan and Rachel neatly bracket "Generation X," the group of young adults in their 20s at whom Honda is aiming its redesigned 1994 Acura Integra.
Jan, 39, is hesitant to give the new Integra a ringing endorsement: "Well, it's nice, but there's something about that front end. . ."
Rachel, 12, has no such qualms: "I love it!" Too bad for Acura that Rachel is still four years away from getting her driver's license - let alone having the wherewithal to plunk down nearly $20,000 for a new car.
Bona fide Generation X-ers seem equally divided. Renee, 28, says, "I like the curves on the car, the roundness." David, 23, counters: "I hate the front end." I lean more toward Jan's way of...
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