Smaller Software Companies Learning at Microsoft's Knee. (Originated from The Seattle Times)

Knight Ridder/Tribune Business News,  August, 1993  by Andrews, Paul

Tags: marketing technique, Microsoft Corp., software

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Aug. 26--Ironically, the success of many smaller consumer software companies can be traced to their ability to learn from and deploy Microsoft's own savvy marketing techniques.

The case of Intuit is a classic example. More than three years ago, Microsoft approached Intuit about purchasing the company. Microsoft was intent on making its Windows operating system popular on IBM-compatible PCs. One way to do that would be to convert well- known programs such as Quicken to Windows.

Although there was initial interest on both sides, talks quickly broke down when it became apparent Intuit's ...

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