Business Services Industry
Smaller Software Companies Learning at Microsoft's Knee. (Originated from The Seattle Times)
Knight Ridder/Tribune Business News, August, 1993 by Andrews, Paul
Aug. 26--Ironically, the success of many smaller consumer software companies can be traced to their ability to learn from and deploy Microsoft's own savvy marketing techniques.
The case of Intuit is a classic example. More than three years ago, Microsoft approached Intuit about purchasing the company. Microsoft was intent on making its Windows operating system popular on IBM-compatible PCs. One way to do that would be to convert well- known programs such as Quicken to Windows.
Although there was initial interest on both sides, talks quickly broke down when it became apparent Intuit's asking price was higher than Microsoft wanted to pay.
For the ensuing six to eight months, the companies talked about a licensing arrangement enabling Microsoft to...
Most Recent Business Articles
- Multiple criteria evaluation and optimization of transportation systems
- Multi-criteria analysis procedure for sustainable mobility evaluation in urban areas
- A two-leveled multi-objective symbiotic evolutionary algorithm for the hub and spoke location problem
- Multi-criteria analysis for evaluating the impacts of intelligent speed adaptation
- The development of Taiwan arterial traffic-adaptive signal control system and its field test: a Taiwan experience
Most Recent Business Publications
Most Popular Business Articles
- 7 tips for effective listening: productive listening does not occur naturally. It requires hard work and practice - Back To Basics - effective listening is a crucial skill for internal auditors
- FAS 109: a primer for non-accountants - Financial Accounting Standards Board's "Statement 109: Accounting for Income Taxes"
- Design a commission plan that drives sales - Sales Commissions
- Too Young to Rent a Car? - 25-years-old the minimum age for car renting - Brief Article
- Getting the global view: Nestle, led by Peter Brabeck-Letmathe, climbs to the #1 spot in this year's Best Companies for Leaders
