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Business People Learning to Capitalize on World Cup Soccer Tournament. (Originated from New York Daily News)
Knight Ridder/Tribune Business News, September, 1993 by Winters, Patricia
Sep. 17--Pele was there, in the form of a life-size, cardboard cutout. So was Striker, the official mascot dog of the 1994 World Cup soccer tournament.
The place was the Sheraton New York Hotel & Towers, and the event was a business seminar of sorts Wednesday on ways to capitalize on the 1994 World Cup games that will come to the New York-New Jersey area next year.
"The bottom line is, there will be millions of dollars that will multiply and stay in this community," said Mava Heffler, a vice president of MasterCard International, which is spending an estimated $75 million as an official four-year sponsor of the World Cup.
The seven games that will be played at the Meadowlands in June and July - one of nine sites for games in the U.S. - are expected...
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