New Book Captures the Full Flavor of Ben & Jerry's Unlikely Ice Cream Dynasty. (Originated from Daily Camera, Boulder, Colo.)

Knight Ridder/Tribune Business News, June, 1994 by Sheeler, Jim

Jun. 21--BEN & JERRY'S: THE INSIDE SCOOP. By Fred "Chico" Lager, Crown Publishers Inc., $22.50. Words of advice: The inside jacket of "Ben & Jerry's: The Inside Scoop" contains a coupon for a free pint of Ben & Jerry's Ice Cream. Clip and redeem it before reading.

Begin by popping the top off your ice cream and licking the lid. Then crack open the book. What you'll find is the story of how that ice cream made it to your tongue - a story of how two hippies from Vermont took on the business world using social consciousness, a sense of humor and an ice cream scoop.

The tale is told by Fred "Chico" Lager, a former bar owner who became the company's president in 1982 and added the title of chief executive in 1988. He's a man whose heroes include Mr. Clean, Mr....

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