Business Services Industry
Indiana's Marsh Supermarkets to Offer Visa Affinity Card.(Originated from The Indianapolis Star)
Knight Ridder/Tribune Business News, October, 1995 by Kukolla, Steve
National City Bank and Visa USA to produce a new credit card.
Termed the "Marsh Fresh IDEA Visa Card," the card will be offered beginning Wednesday and is being introduced with a large advertising campaign.
It combines discounts and other benefits associated with Marsh's existing Fresh IDEA card with Visa card uses.
Executives say the new card promises a host of benefits, such as $100 a year in free groceries and donations toward computers for needy schools and other organizations. But national consumer privacy advocates say the program also deserves scrutiny.
"For the savings you get, everything that was once anonymous is now recorded," said Evan Hendricks, publisher of Washington-based newsletter Privacy Times.
Marsh, National City...
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