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Boston Agency Wins Clio Award for Anti-Smoking Ad.(Originated from The Boston Globe)
Knight Ridder/Tribune Business News, May, 1996 by Reidy, Chris
May 1--Boston ad agency Houston Herstek Favat has captured one of the advertising world's highest awards -- a gold "Clio" for public service -- for an anti-smoking ad produced for the Massachusetts Department of Public Health.
Awarded last night at a ceremony in San Francisco, the Clio salutes the agency and delivers a $30,000 award to the state.
The winning entry, which shows a man in a hospital bed singing "Happy Birthday" with the help of a mechanical voice box, was the result of spur-of- the-moment inspiration that came while taping another spot for the "It's time we made smoking history" campaign. The plan was to tape a spot designed to raise public awareness about how easily children can obtain cigarettes from vending machines, said Richard Herstek of...
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