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Cable Television Industry Retreats From A La Carte Service.(Originated from San Jose Mercury News, Calif.)

Knight Ridder/Tribune Business News, May, 1996 by Bryant, Howard

May 6--First, the cable television industry backpedaled on 500 channels. Then it turned its affections away from interactive TV in favor of Internet access for personal computers through the cable TV network. Now, perhaps tired of scaling back grand projections, the industry's newest vision is less feverish but possibly more realistic for consumers.

At last week's National Cable Television Association trade show in Los Angeles, executives quietly detailed plans to revitalize the set-top box, that once-enchanting device that would bring into the home a revolution of interactivity and movies-on-demand.

These boxes are now expected to enable systems to expand to upward of 150 channels, providing cable programmers the opportunity to offer more channels and to...

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