Business Services Industry
Recreational-Vehicle Industry Plans U.S. Ad Campaign.(Originated from The Press-Enterprise, Riverside, Calif.)
Knight Ridder/Tribune Business News, May, 1996 by Crider, Jeff
May 16--The recreational vehicle industry, one of Riverside County's largest employers, is embarking on a $5 million-a-year national advertising campaign to get more people behind the wheel of an RV.
The first-of-its-kind promotional effort follows a May 8 vote of members of the Reston, Va.-based Recreation Vehicle Industry Association to assess a $22 fee on each RV unit manufactured in the United States.
The fee, which will be collected for three years, will go into a fund that will pay for print and television advertising, said Bill Baker, spokesman for the Recreation Vehicle Industry Association.
"The way it stands now," he said, "it's going to be advertisements in targeted print media and targeted cable networks. The outlets will be selected...
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