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Cable Industry Turns Hate of Jim Carrey Movie Parodying Industry into Love.(Originated from The Boston Globe)

Knight Ridder/Tribune Business News, June, 1996 by Bray, Hiawatha

Jun. 11--When executives of the cable TV industry learned last year that Hollywood was paying latex-limbed actor Jim Carrey $20 million to ridicule them in a film called "The Cable Guy," their first reaction was to run for cover.

"This is my worst nightmare," a terrified Leo Hindery, a San Francisco cable executive, told the Wall Street Journal in February. "Why are they doing this to me?"

Since then, the industry has embarked on a public relations campaign that could take its title from another dark satire: "How I learned to stop worrying and love The Cable Guy."

In the movie, which hits theaters Friday, Carrey plays a lonely and somewhat demented cable installer who agrees to "juice up" a customer with free premium channels in exchange for...

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