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Coca-Cola Ad Executive Leaves Company to Take Pepsi Challenge.(Originated from The Atlanta Journal and Constitution)
Knight Ridder/Tribune Business News, October, 1996 by Roush, Chris
ATLANTA--Oct. 31--One of Coca-Cola's top marketing executives resigned this week to take the Pepsi challenge, joining the archrival's New York-based advertising agency.
David Wheldon, who had been director of advertising for three years and was promoted to director of marketing for Coca-Cola's Europe region this month, will become president of BBDO Europe on Jan. 1.
In the new position, Wheldon will oversee BBDO's ad work in Europe, the Middle East and Africa for a number of companies, including Apple, Bayer, Gillette, Sara Lee and Pepsi- Cola.
Wheldon's replacement at the Atlanta-based beverage giant will be announced soon, said Coca-Cola spokesman Bob Bertini. Coca-Cola already has developed its 1997 marketing plans for Europe,...
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