Business Services Industry

New Perfume Uses Carnival Cruises Trademark.(Originated from The Miami Herald)

Knight Ridder/Tribune Business News, April, 1997 by DuPont, Dale K.

Apr. 15--The Fun ships are selling F.U.N. perfume.

The teal bottled, made-in-the-USA fragrance for men and women is being test marketed on Carnival ships and may soon hit department stores. "Cruise" is designed to be the essence of a "fresh, cool, crystalline oceanic image," said Dror Zadok, president of Fragrance Unlimited Network, or F.U.N., established several years ago to make the perfume and other products. Zadok, who owns a perfume distribution company aside from F.U.N., is partners in this venture with Mickey Dorsman. Dorsman's wife Shari Arison is the Miami firm's vice president, a Carnival Corp. board member and sister of cruise company chairman Micky Arison.

Carnival is letting F.U.N. use the Carnival trademark. Royalties are 5...

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