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Apple Computer and Advertising Agency Part Ways.(Originated from San Jose Mercury News, Calif.)
Knight Ridder/Tribune Business News, June, 1997 by Mardesich, Jodi
Jun. 27--Apple Computer Inc. parted company Thursday with BBDO West, its advertising agency of 11 years and creator of such campaigns as "the power to be your best," when the agency objected to competing for the account.
But as with all things Apple, the transaction -- a common one in business -- came with heavily emotional overtones. The struggling Cupertino computer maker held a conference call with reporters to deny blame, and wounded BBDO officials responded with sharp criticism of their former client.
"The advertising relationship with BBDO is simply one more part of a soap opera that gets played out every day at Apple," said Bradley Johnson, Los Angeles bureau chief with Advertising Age. "BBDO lived and breathed Apple. So this is not...
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