Business Services Industry
Internet Shopping Service to Go Public.(Originated from The Orange County Register, Calif.)
Knight Ridder/Tribune Business News, September, 1997 by Hardesty, Greg
CORONA DEL MAR, Calif.--Sep. 25--Shopping.com, a money-losing Internet shopping service launched by HomeBase founder Robert J. McNulty, hopes to raise $11.9 million in a public stock offering.
The Corona del Mar company said Wednesday that it plans to sell 1.4 million shares priced between $8 and $9 each, according to a Securities and Exchange Commission filing.
Founded in November 1996, Shopping.com started selling products over the Internet in July at www.shopping.com
It sells retail goods at wholesale prices to both the consumer and commercial markets.
McNulty, president and chief executive of Shopping.com, was an early pioneer of the "warehouse" or "club" concept when he founded what was then known as Home Club in...
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