Business Services Industry

Apple CEO Asks Electronic Publishing Industry to Put Trust in Him.(Originated from San Jose Mercury News, Calif.)

Knight Ridder/Tribune Business News, October, 1997 by Mardesich, Jodi

SAN FRANCISCO--Oct. 3--"Trust me for a few months. You'll see."

That was Steve Jobs' plea Thursday in speech that more resembled a religious revival than a status update from an interim CEO.

There was the call to faith -- Jobs wouldn't divulge Apple Computer Inc.'s new product plans but hinted at fast, low-cost computers that he said would debut early next year.

There were testimonials -- from important allies John Warnock of Adobe Systems Inc., Tim Gill of Quark Inc. and Bud Colligan of Macromedia Inc. They praised Jobs and indicated renewed faith in the company responsible for the desktop publishing revolution.

There was the screening -- twice -- of Apple's dramatic new "Think Different" television ad. The ad pays...

Premium Content Partnership | HighBeam Research provides an in-depth online archive library of reference works. HighBeam Research
 

BNET TalkbackShare your ideas and expertise on this topic

Please add your comment:

  1. You are currently: a Guest |
  2.  

Basic HTML tags that work in comments are: bold (<b></b>), italic (<i></i>), underline (<u></u>), and hyperlink (<a href></a)

advertisement
advertisement
  • Click Here
  • Click Here
  • Click Here
advertisement