Business Services Industry
New General Manager Aims to Bring the Shine Back to Cadillac.
Knight Ridder/Tribune Business News, January, 1998
By Bill Koenig, The Indianapolis Star and News Knight Ridder/Tribune Business News
DETROIT--Jan. 20--When John F. Smith changed jobs nearly a year ago, he went from one of General Motors Corp.'s lowest-profile divisions to one of its most visible.
Smith shifted from being president of Allison Transmission in Indianapolis, a maker of heavy-duty truck automatic transmissions, to general manager of Cadillac, GM's luxury-car division.
In the new job, Smith is racing the calendar. His task is to restore the shine to Caddy, once the premier luxury brand -- but one that hasn't kept up in attracting customers under the age of 60. The median age of Cadillac owners -- the midpoint between its oldest and youngest -- is 63 years old.
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