Business Services Industry

Supermarket in Laguna Niguel, Calif., Employs Full-Time Wine Steward.

Knight Ridder/Tribune Business News, July, 1998 by Hardesty, Greg

Knight Ridder/Tribune Business News

Jul. 20--Frank Tanimoto will sell no wine before its time -- or until customers make their way from the diaper section to the liquor department.

"People are surprised to see me here," said the full-time wine steward at the new Ralphs grocery store in Laguna Niguel.

Wearing a crisp white shirt, tie and store-issued green vest, Tanimoto roams the aisles to advise shoppers on which of Ralphs' 130 varieties of chardonnay, merlot, Chablis and cabernet would go best with their Cheese Nips.

"Customers love it," store manager Al Horacek said. "The second day we were open, sales were down (from opening day) in every department except liquor."

Tanimoto is an example of how grocery stores are transforming...

Premium Content Partnership | HighBeam Research provides an in-depth online archive library of reference works. HighBeam Research
 

BNET TalkbackShare your ideas and expertise on this topic

Please add your comment:

  1. You are currently: a Guest |
  2.  

Basic HTML tags that work in comments are: bold (<b></b>), italic (<i></i>), underline (<u></u>), and hyperlink (<a href></a)

advertisement
Click Here
advertisement
  • Click Here
  • Click Here
  • Click Here
  • Click Here
advertisement