Business Services Industry
Motorola to Sell Iridium Handheld Satellite Phones for $3,395.
Knight Ridder/Tribune Business News, August, 1998 by Kerry Fehr-Snyder
Knight Ridder/Tribune Business News
Aug. 5--One of the toniest catalogs in the retail industry will feature the world's first handheld satellite phone in its December issue.
Neiman Marcus, the Dallas-based specialty retailer, is breaking with tradition by showcasing its first electronic gadget -- the Iridium satellite phone.
Price tag: $3,395.
Iridium's inclusion in the slick publication is a marketing coup for the $5 billion satellite service, which was developed by engineers at Motorola Inc. in Chandler.
"This is a product that we think is on the cutting edge of new technology, and it's the type of product that ... we want to introduce to our customers first," said Billy Payton, Neiman Marcus' vice president of marketing for...
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