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The Arizona Republic Business Buzz Column.

Knight Ridder/Tribune Business News, October, 1998 by The Arizona Republic

Knight Ridder/Tribune Business News

Oct. 30--MEDICIS' COVER GIRL: If the cover of last year's annual report from Medicis Pharmaceutical Corp. belonged in a brown wrapper, this year's belongs in a picture frame.

The Phoenix dermatology products company, which featured the back of a nude woman on the cover of its magazinelike 1997 report, replaced her with a grinning baby this year.

Think Parents magazine instead of Playboy.

The company explains its choice in the table of contents: "Will there ever come a time when a baby envies your skin? Medicis continues to introduce new products for healthier, softer unblemished skin."

Jonah Shacknai, Medicis' chairman and chief executive officer, said the baby also connotes Medicis'...

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