Business Services Industry
Anheuser-Busch Signs Deal to Become Beer Sponsor for NBA.
Knight Ridder/Tribune Business News, January, 1999 by Carey, Christopher
Knight Ridder/Tribune Business News
Jan. 21 -- Anheuser-Busch Inc. said Wednesday that it had signed a multi-year deal to become the "official beer sponsor" of the National Basketball Association.
The deal makes A-B the beer sponsor of all four major sports leagues, reinforcing its dominance over rival brewers in sports marketing.
"We've always viewed the NBA as a prestige property and an impactful way to reach our target audience of adult beer drinkers," said Tony Ponturo, vice president for corporate media and sports marketing.
Miller Brewing Co., A-B's biggest competitor, had been the NBA's beer sponsor but decided to end the arrangement.
A-B and the NBA did not disclose the financial terms of their deal, which runs...
- 5 Rules for Immediate Annuities
- Death in the Family: 12 Things to Do Now
- Dumbest Things You Do With Your Money
- 6 Online Networking Mistakes to Avoid
- 401(k) Mistakes to Avoid
- 5 Economic Scenarios to Keep You Up at Night
- The Real ‘Best Places to Retire’
- Best Credit Cards for You
- 12 Tough Questions to Ask Your Parents
- The Real ‘Best Colleges’
- Home Buyer Tax Credit: How to Cash In
- Why You Shouldn't Bash Cash
- 8 Phony 'Bargains' and Better Alternatives
- Danger: 3 Debit Card Scams to Avoid
- 6 Myths About Gas Mileage
- 29 Fees We Hate Most
- Quick and Easy Ways to Boost Returns
- Best Stocks to Buy Now
- Lower Your Taxes: 10 Moves to Make Now
- New Jobs: 8 Lessons from Real-Life Career Switchers
- The New Job Market: Who Wins and Who Loses?
- Health Care Reform's Public Option: Everything You Need to Know
- Volunteer Work When Unemployed: Should You Work for Free?
- Whose Recovery Is This?
- Long-Term-Care Insurance: 4 Biggest Risks to Avoid
Most Recent Business Articles
- Freudenberg IT Invests $38 Million for Growth
- Research and Markets: Israel Ophthalmic Devices Investment Opportunities, Analysis and Future Forecasts Through to 2015
- Research and Markets: Emerging APAC (China) Networking Opportunity 2009 - Addressing a Growing Demand in a Downturn Economy
- Research and Markets: Indian Small & Medium Businesses SaaS Channel Partners 2009 - A Growing Opportunity in a Challenging Business Environment
- Research and Markets: Nippon Oil Corporation LNG Export and Import Markets, 2000 to 2015 Report - Profile and Analysis and Forecasts of Terminal Wise Capacity and Associated Contracts
Most Recent Business Publications
Most Popular Business Articles
- 7 tips for effective listening: productive listening does not occur naturally. It requires hard work and practice - Back To Basics - effective listening is a crucial skill for internal auditors
- Using object-oriented analysis and design over traditional structured analysis and design
- FAS 109: a primer for non-accountants - Financial Accounting Standards Board's "Statement 109: Accounting for Income Taxes"
- LIFO vs. FIFO: a return to the basics
- Design a commission plan that drives sales - Sales Commissions
